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Barta Reporter: Backlinks are important; there is no doubt about that. Google has never revealed a complete list of search engine ranking factors in a particular order. However, from different announcements and studies, we know that backlinks are the top 3 search engine ranking factors (content and RankBrain are the other two search engine ranking factors). All webmasters, content marketers, and SEO experts fully understand the value of backlinks. However, most of them are unsure of what constitutes a good, powerful backlink that propels their website in the search engine results pages (SERPs). Without understanding the differences between a good backlink and a backlink that would get your site penalized is critical. Additionally, when it comes to creating a link-building strategy, you ...